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Challenges in the operation process of a study abroad consulting company

Driven by this demand, countless study abroad consulting companies have emerged to help students reach and achieve their dreams. However, like many other industries, the operations of study abroad consulting companies also face numerous obstacles due to emerging issues.

Additionally, the company's staff must manage both English and Vietnamese information, student files, emails exchanged with international school representatives, as well as many other related documents. Each student registers for a different program, school, and country. With such an enormous amount of data, study abroad consulting companies need to develop a scientific and truly effective management process to control this information and ensure that the consulting and student support process runs smoothly.

For each student’s study abroad contract, the company must manage a significant amount of money. This money must be transferred to various related parties, such as tuition fees for the registered courses, money for opening a bank account in the destination country, flight tickets, processing fees, study abroad documentation, and more. Therefore, the accounting department must be highly professional and cautious in managing and tracking the company’s cash flow and accounts receivable to avoid errors and unnecessary losses. This not only disrupts the company’s business operations but also damages its reputation with students and parents.

Operational Process of a Study Abroad Consulting Company

01

Implement Marketing Campaigns to Acquire Customers

The Marketing department develops and executes marketing campaigns across multiple channels such as Facebook, Zalo, Website, Landing page, etc. The collected customer data will be synchronized and compiled into a raw customer list, which is then distributed to each sales and study abroad consultant.

02

Approach and Care for Potential Customers

Study abroad consultants reach out to students through phone calls, sending Brand Name messages, Emails, etc. In addition, the company organizes seminars and meetings on topics related to studying abroad, as well as exchanges and interactions with representatives from international schools to attract truly potential customers for consultation. The goal is to convert them into sales opportunities. The key information to be gathered from students and their parents typically includes: personal information, academic background, academic performance, work experience, study abroad goals, finances, preferred schools, fields of study, courses, or countries and provinces they wish to study in...

03

Close the Sale and Sign the Study Abroad Contract

Engage in detailed discussions with students to close the sale and sign the study abroad contract based on the agreements made between both parties.

04

Monitoring and Payment

Assist students with tasks such as course registration, obtaining admission letters, visa applications, booking flight tickets, paying tuition fees, renting accommodation, etc. The consultants also notify and remind customers about payment deadlines at each stage.

05

Student Care After Enrollment

Call and email students to check on their academic progress, living conditions, and integration abroad, while also providing support for issues covered under the contract. Additionally, the company sends emails to survey student and parent satisfaction with the study abroad consulting services.

06

Statistical Reports

Compile data and generate periodic reports on the company’s business activities, revenue, accounts receivable, as well as student care efforts.

Recommended Features on ABMS for Study Abroad Consulting

01

Manage Products and Services

  • Manage information on courses and schools
  • Manage promotional programs and support policies
  • Manage scholarships
  • Related policies

02

Manage Contracts

  • Manage contract lists, student files, admission letters, etc.
  • Commissions
  • Exit documents, visas
  • Documents and support information for students after enrollment

03

Manage and Care for Students

  • List of students who have signed contracts
  • List of students being supported
  • List of registered schools/courses
  • Contact and interact with the registered school representatives
  • Support services for document processing and visa application
  • Support for accommodation and study arrangements in the destination country

04

ABMS Statistical Reports for Study Abroad Consulting

  • Report on the effectiveness of marketing campaigns
  • Student data reports
  • KPI reports
  • Student care reports
  • Financial reports: income, expenses, accounts receivable
  • Periodic business reports
  • Other related reports

05

Marketing Management

  • Marketing automation with supporting tools including: Call Center, bulk SMS Brandname, bulk automated emails
  • Multi-channel integration to collect information and synchronize with the ABMS system for study abroad consulting
  • Store and allocate potential customer lists
  • Evaluate the effectiveness of marketing campaigns
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