Challenges in managing operations of the Industrial Goods and Building Materials industry, B2B
Specifically, websites, Facebook, and direct phone calls are the main tools used by sales staff of consumer loan companies to reach customers. However, most small and medium-sized consumer finance companies often do not place much emphasis on the quality of their marketing activities. As a result, despite investing a large budget in marketing campaigns, the quality and effectiveness do not meet expectations.
The professionalism of the advisory team, sales staff, as well as consumer loan support, greatly influences customer trust and their decision to take out a loan. Therefore, consumer finance companies need to manage and closely monitor the work process, as well as the interaction history between staff and customers, in order to promptly address and adjust any issues that arise.
Monitoring the repayment progress of borrowers is always a necessary task for consumer finance companies. However, not every company performs this task well. If a borrower faces financial difficulties, or even loses the ability to pay and defaults, and the consumer lending company does not have an immediate solution, such as debt reduction, interest rate reduction, or proposing a new repayment plan, it will directly affect the company's revenue and operations.
