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Challenges in Telecommunications Operations Management

It can be said that most small and medium-sized businesses today are wasting a significant amount of their budget due to inefficient management of telecommunications expenses. However, these costs account for nearly 4% of the revenue for many businesses. Therefore, companies are very cautious when it comes to using telecommunications services. In this context, in order to sign contracts and provide telecommunications services to businesses or individuals, telecommunications companies must also improve their services with the most appropriate costs, build credibility, and optimize customer satisfaction.

Finding highly skilled personnel in information technology and telecommunications has always been a challenge for businesses. Given the complexity and work pressure, companies need to adopt a sophisticated and systematic approach in their human resource management process, aiming to enhance operational efficiency and work performance.

In reality, small and medium-sized telecommunications companies often do not place enough emphasis on building and managing marketing campaigns. As a result, the customer lists they collect tend to be scattered, duplicated, leading to difficulties and a lack of professionalism in customer care. Moreover, the failure to evaluate the effectiveness of each campaign in a systematic and scientific manner causes these telecommunications companies to not only waste a significant portion of their budget but also miss out on truly potential customers.

The telecommunications services are constantly changing, requiring telecommunications companies to continuously update their information. Billing invoices and telecommunication contracts are also considered highly complex, creating challenges for businesses in managing them. If employees lack the necessary expertise, skills, and required attention to detail, errors can easily occur in the process of using and managing these reports.

From the challenges listed, it is clear that if telecommunications companies continue to manage operations using traditional methods, they will spend a lot of time, effort, and costs to operate effectively. In this case, telecommunications companies can opt to use an enterprise management software system with practical features that support smooth and efficient management processes.

The operational process on ABMS for Telecommunications

01

Implement Marketing Campaigns

The Marketing department creates and executes marketing campaigns across various channels such as Facebook, Zalo, Website, Landing Pages, etc., to attract and acquire customers. The collected customer list will be accurately synchronized with the ABMS system, ensuring no duplicate or missing data occurs.

02

Customer Engagement and Consultation

From the raw customer list collected through marketing campaigns, sales staff reach out to customers via phone calls, emails, or in-person meetings. After identifying potential customers who can be converted into sales opportunities, the sales staff will provide more detailed consultation on telecommunication services.

The telecommunication services offered are generally divided into two main categories as follows:

  • Basic telecommunication services: voice services, fax, data transmission, image transfer, messaging, internet connectivity, leased channels, and other basic telecommunication services as regulated by the Ministry of Information and Communications.
  • Value-added telecommunication services: email, voicemail, enhanced fax services (including storage, access, and sending), internet access, and other value-added telecommunication services as regulated by the Ministry of Information and Communications.

03

Contract Signing and Payment

Sales staff discuss and negotiate pricing and other related terms with the customer, then create the contract and proceed with the signing process between both parties. They track the customer’s payment process to ensure it is completed within the agreed timeframe. All interactions between the customer and the telecommunication service provider are stored in the system for easy monitoring and control.

04

Provide Telecommunication Services and Installation, Warranty Support

Install telecommunication equipment for customers, provide usage instructions, and offer warranty services according to the terms outlined in the signed contract.

05

Customer Care

The customer support team will call and send emails to check on the customers' satisfaction with the telecommunication services provided. They will promptly address any complaints or issues raised by customers. Additionally, tasks such as sending birthday greetings via SMS, automatic bulk email notifications about promotions and special offers through ABMS are also highly effective.

06

Statistical Reports

Collect data and generate regular reports to assess business performance, identify strengths and weaknesses, and make necessary adjustments. ABMS also provides chart-based reporting features, offering businesses the most intuitive evaluation.

Suggested Features on ABMS for Telecommunications

01

Automated Marketing

  • Automated marketing through supported tools including: Call Center, SMS Brandname, Bulk Email automation.
  • Multi-channel integration for running marketing campaigns, mainly through Facebook, Zalo, Website, Landing Pages...
  • Campaign effectiveness evaluation.

02

Service Management

  • Service information management.
  • Update related legal policies and terms.
  • Pricing, attached content details.
  • SMS Brandname, Bulk Email Automation to notify about promotions, policy changes, etc.

03

Cost Management

  • Validate and optimize costs.
  • Manage service orders for Transfer/Add/Modify/Disconnect.
  • Manage inventory and control changes in telecommunication services.
  • Manage invoices.
  • Invoice payment management.

04

Employee Management

  • Manage attendance, salary, bonuses, and commissions.
  • Personalize and manage KPIs for each employee/department.
  • Generate reports on the performance of employees/departments.

05

Customer Management

  • Manage customer data.
  • Manage customer care.
  • Manage incidents (Tickets).
  • Manage promotional and discount programs (Tickets).

06

Statistical Reports

  • Customer data reports.
  • Customer support and care reports.
  • Financial reports: income, expenses, debts, revenue.
  • Periodic business reports.
  • Other related reports.
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